3 Reasons Users Leave Your Site
Have you ever wondered why your conversion rates are low? Your bounce rate is so high? Let's look at three reasons people might be leaving your site too soon.
1. Load Time
How long does it take your website to load? As you know, we live in a microwave generation. The faster your site, the more satisfied the customer. The average page visit is less than a minute and according to research, many will leave your site if it takes longer than 3 seconds to load. There are a few items that should be a priority to get your page loading quickly.
First, how is your server’s performance? If it is poor performing, it will always load slowly.
Next, are your images optimized? Photography is important to design of the website, and optimization of the images are important to your load time. When your designer & developer optimize your assets, they have your best interest at heart.
Third, is your code dense? It is extremely critical that your developer is skilled at writing code. Excess code will cause your website to be sluggish.
2. Mobile Friendly
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Is your website responsive? Meaning is it developed appropriately to be viewed from a mobile device? Google announced in 2015 a new algorithm that ranks your site higher in organic searches if developed to be mobile friendly. Be sure your designer & developer are building your site or web application to be used from all devices.
3. UX Design
Does your site make sense? Is it easy to navigate? Do users know the purpose of your business? If your business is e-commerce, is your check-out simple? Your user experience needs to be simplistic, sensical, and natural to the user. It is essential that your designer & developer use human-centered design principles based on research of habits and needs of the user. Good UX design will create greater user satisfaction and increase the effectiveness and pleasure throughout the interaction with the product.
Gulf Coast Pixel prides itself on providing a better way. We work to be sure your load time is the shortest possible by offering the best server options, optimizing images, and writing appropriate, lean code. Because of the Google algorithm, the value of organic search and the lofty numbers of smart phone use, mobile responsiveness is a top priority for us. And finally, you can be sure UX design is of great concern. Our staff includes UX designers and we are continuously updating our team on industry best practices and current human trends in user experience.
Want to know how your site is performing? Need an update? Schedule a free consultation with Gulf Coast Pixel and discover the value we can add to you & your business.